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GUIDING BRANDS TO EXCEL ON AMAZON

Former Amazon manager helping brands to work more efficiently and negotiate better with Amazon.

About me

6 years of management experience at Amazon

Hi, I'm Jonny and after 6 years at Amazon I'm now supporting brands to excel on Amazon.

At Amazon I held roles as Head of Vendor Management, Senior Programme Manager and various Vendor Manager roles. I've built the AVN programme for new-to-Amazon brands and ran an internal profitability consulting project for a multi-billion euro organisation, generating millions in free cash flow for Amazon Retail. I launched new supply chain programmes, ran customer experience deep dives, and radically changed the way Amazon Retail teams bill in their terms agreements. All of this whilst managing 9 figure P&Ls across Sports, Fashion, and Amazon Business.

 

I now want to share my expertise to help your business excel on Amazon.

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Expertise

Negotiation

Strategy

Complexity

Amazon should be a growth channel, yet AVN (Annual Vendor Negotiations) and AON (Always on Negotiations) can stifle such ambitions. With some negotiations lasting up to 6 months its crucial to negotiate well and negotiate quickly. 

With so many priorities its easy to lose focus of long term priorities with Amazon. Amazon prioritise two things; 1) Top-line growth and 2) Net PPM improvements. I can break down how to grow your Amazon business profitably with Amazon.

Amazon is complex at the best of times. Throw in a new VM, that might now be based in a different country and gives you less time, suddenly things become overwhelming.​ I can help you understand how they operate and how to work more efficiently with them. 

Services

Contact Me

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